Free Calculator
Conversion Rate Calculator
Pinpoint where your funnel leaks — traffic, conversion, or close rate — before spending more on a redesign or ads.
What this calculator answers
A website that doesn’t convert is a leaky bucket. This tool tells you which step is leaking — visitor-to-lead or lead-to-sale — and roughly what each visitor and each lead is currently worth in revenue. Once you know which step is weakest, you can fix the right thing instead of throwing more money at traffic.
Suggested improvements
- Visitor-to-lead is okay. Add stronger social proof and a clearer CTA above the fold.
What this means in plain English
Out of every 100 visitors, about 2.0 become leads, and out of every 100 leads, about 20.0 become customers. Each visitor is worth roughly $2 in revenue, and each lead is worth about $100. These are estimates based on the numbers you entered, not promises about future performance.
Healthy benchmarks (general): visitor-to-lead 1–5%, lead-to-sale 10–30% for service businesses. Yours will vary based on industry, traffic source, and offer.
If your conversion is low, fix these in order
- Clarity: the offer above the fold is unclear. Test a single sentence: who you help, what you do, what to do next.
- CTA: too many calls to action compete. Pick one primary CTA and repeat it.
- Proof: add reviews, testimonials, results, or recognizable logos near the CTA.
- Friction: shorten the form, remove unnecessary fields, allow phone or email contact.
- Follow-up: contact leads within 5 minutes — speed dramatically increases close rate.