For beauty pros, the website is mostly a booking funnel and a portfolio. You don't need a massive build — you need fast mobile, online booking, real photos, and reviews. Most beauty-pro sites land between $800 and $4,500.
Typical build cost
$800 – $4,500
One-time, varies with scope
Typical monthly
$50 – $200
Hosting, software, maintenance
Common features for this business type
- Online booking (integrated with your scheduling tool)
- Service menu with pricing
- Photo gallery (your own work)
- Reviews / Google integration
- Mobile-first design
- Promotions / specials section
What drives the cost
- Whether you have professional photography
- Number of services and add-ons
- Booking platform fees (Vagaro, Square, Acuity, etc.)
- Whether you're selling retail products too
- Multi-location vs single chair/room
Do this first
- Mobile-first layout (most clients book from phone)
- Real photos of your actual work
- Online booking that doesn't require an account
- Reviews near the booking button
- Click-to-call on mobile
This can wait
- Online retail store
- Multi-language site
- Custom membership area
- Blog with beauty tips
Mistakes to avoid
- Stock photos instead of your work
- Hidden pricing
- No mobile booking flow
- Booking buried 3 clicks deep
FAQ
Should I show all my prices?
Yes for most services. Clients booking blind often no-show or push back at checkout. Use 'starting at' for variable services.
Do I need a blog?
Optional. Reviews and Google Business Profile usually do more than blog content for local beauty pros.
Disclaimer: This calculator provides general educational estimates only. It does not guarantee website traffic, leads, sales, revenue, profit, or return on investment. Results vary based on business model, pricing, traffic quality, offer strength, conversion rate, follow-up systems, market conditions, and execution. This tool does not provide legal, tax, accounting, investment, or financial advice.