Coaching websites live or die on one thing: getting the right person to book a discovery call. You don't need 30 pages — you need a clear offer, a strong story, social proof, and a calendar. Most professional coach sites land between $2,000 and $7,500.
Typical build cost
$2,000 – $7,500
One-time, varies with scope
Typical monthly
$60 – $250
Hosting, software, maintenance
Common features for this business type
- Booking calendar (Calendly/Acuity/GHL)
- Lead magnet opt-in (workbook, audio, mini-course)
- About / story page
- Testimonials with results
- Service / package pages
- Email follow-up sequence (5–7 emails)
What drives the cost
- Whether you're writing your own copy
- Number of programs/packages presented
- Custom branding vs polished template
- Funnel software (e.g. GHL, Kajabi) vs lightweight stack
- Whether the site is also hosting your course
Do this first
- One signature offer with a clear outcome
- Booking calendar above the fold
- 5–7 email follow-up sequence
- Real testimonials (not generic 'great coach')
- Lead magnet that's genuinely useful
This can wait
- Podcast page
- Group program waitlist with payments
- Course area (use a separate platform first)
- Custom illustrations / animations
Mistakes to avoid
- Listing 6 different programs on the homepage
- Writing 'About me' as a memoir instead of a credibility piece
- No follow-up after a discovery-call booking
- Using stock 'success' photos that look fake
FAQ
Should I build on Kajabi, GHL, or WordPress?
Kajabi is great if you're course-led; GHL if you want everything (CRM, calendar, automation) in one place; WordPress if you want flexibility and own infrastructure. None is universally best.
Do I need a podcast or YouTube to launch?
No. Many coaches book clients with a single sales page, lead magnet, and email sequence.
Disclaimer: This calculator provides general educational estimates only. It does not guarantee website traffic, leads, sales, revenue, profit, or return on investment. Results vary based on business model, pricing, traffic quality, offer strength, conversion rate, follow-up systems, market conditions, and execution. This tool does not provide legal, tax, accounting, investment, or financial advice.