A redesign isn't free. Most professional small business redesigns run $3,000–$15,000 and take 4–10 weeks. The biggest mistake is redesigning for aesthetics when the real problem is conversion or content.
Typical build cost
$3,000 – $15,000
One-time, varies with scope
Typical monthly
$75 – $400
Hosting, software, maintenance
Common features for this business type
- Goal-based scope
- Copy refresh
- New design system
- SEO migration plan
- Analytics setup
- Conversion-focused page templates
What drives the cost
- How much copy is being rewritten
- Whether you're changing platforms
- Number of integrations to re-wire
- Custom design vs polished template
- SEO migration complexity (URL changes, redirects)
Do this first
- Audit current site analytics — what's actually working?
- Pick one measurable goal (e.g., +30% lead form submits)
- Plan the URL/redirect map before launch
- Write copy first, design second
- Test mobile before signing off
This can wait
- Animations on every section
- Custom illustrations
- A/B testing tools (use after you have traffic)
- Heavy personalization
Mistakes to avoid
- Redesigning without an SEO migration plan (kills rankings)
- No analytics on the new site at launch
- Removing high-traffic pages instead of redirecting them
- Treating it like an art project instead of a business asset
FAQ
How do I know it's time to redesign?
Common signals: the design is genuinely outdated, the site doesn't work on mobile, conversion is stuck despite traffic, or your offer/positioning has changed materially.
Can I redesign in phases?
Yes. Many small businesses redo the homepage and a couple of key conversion pages first, then phase the rest.
Disclaimer: This calculator provides general educational estimates only. It does not guarantee website traffic, leads, sales, revenue, profit, or return on investment. Results vary based on business model, pricing, traffic quality, offer strength, conversion rate, follow-up systems, market conditions, and execution. This tool does not provide legal, tax, accounting, investment, or financial advice.